DMAE is an organic compound made from fruit acids that has visible skin tightening and skin lightening effects within 30 minutes and can last up to 24 hours.   Studies have shown the more often DMAE is applied, the tightening effects become stronger and possibly permanent. 

It stimulates acetylcholine release which triggers your face muscles to tighten the skin, reducing fine lines & wrinkles. Repeated use will make the tightening effect stronger, making skin softer and elastic stronger. DMAE has natural anti-inflammatory effects that can sooth irritated skin while providing hydration. DMAE helps the skin reduce the accumulation of skin pigment that creates discoloration sometimes referred to as brown spots, age spots and hyperpigmentation.